NBC today show, pedigree dogs exposed!

The part you want to watch about pedigree dogs exposed, is at the beginning of of the today show on NBC. The today show starts at 7:30 AM here.

Tonight is the whole show, but I don't know what channel in everybody's area. If you miss it, it is on video (6 parts) over on:

http://terriermandotcom.blogspot.com/

ps: I liked his article about networks pimping for they-who-we-don't-name, but I question the "free" part. If I were a network, I would charge money to do a show from a dog show - network advertising is not usually free, so why would one assume that dog shows would be a special case?

Is there a clear money trail that says if the "freebies" are free or not?